It seems David Cameron only has to open his mouth these days for the press to gather round, pens in hand, like expectant children.

The Times brings us the "news" that:

"David Cameron has called for a revolution in personal responsibility to halt social decline and promised that a Conservative government would not treat people like children" (We will not treat you like children, says Crusader Cameron)

Cameron continues to treat us like adults by chastising society for its lack of responsibility. He goes on to attack the media for its endless depictions of "violence, aggression, sex, vulgarity and shallowness" - adding "and they'll jolly well have to sit in the corner and think about what they've done". Nick Clegg responds by accusing Cameron of "wittering on":

"Actions speak louder than words. Until David Cameron is prepared to put flesh on his soft-soap rhetoric about trusting communities it will be difficult to take him seriously"

Continuing in his quest to promote a more mature political discourse, Cameron can be found in the Telegraph urging us to "be nicer to each other":

"Swearing in public or being rude to shop workers should be as "unacceptable as racism", David Cameron said yesterday as he began a campaign to create a more civilised society." (Cameron: people must be nicer to each other)

In addition to this exclusive, the Telegraph yesterday also broke the story that this incivility is, obviously, Labour's fault (Cameron: Labour to blame for rude Britain). Says Mr Cameron:

"My worry is that after a decade of a Labour Government that said 'the state is always the answer, more government is always the answer', they actually created the irresponsible society."

using that age-old political defence "well they started it".

Maybe Cameron could do with taking some of his own advice - start treating people like adults, grown-ups who can take a bit of serious policy discussion - don't patronise people by sticking to childish political point-scoring and candyfloss catchphrases like "social responsibility". Otherwise I'll tell my mum.

Also in today's news:

• The Government underestimates the rise in poverty by 100,000 (Guardian)
• Labour slump to lowest poll rating since 1983: Conservatives up 1 on 36%, Labour down 4 on 27%, Lib Dems up 2 to 22% according to the notoriously accurate CommunicateResearch (Independent)